"I find peace in chaos - And I design systems that help others find it too."
Focus on What Matters
In information-dense environments, more data doesn’t equate to better outcomes. Leveraging my psychology background, I distill complex data into actionable insights, ensuring users stay focused on their core tasks without being overwhelmed by noise.
Business-Driven Strategy
I ensure every design decision is tethered to business objectives. Whether mitigating operational risks or optimizing delivery metrics, I focus on creating design solutions that drive product growth and deliver tangible value to the company’s bottom line.
The Product Translator
I bridge the gap between engineering constraints, business goals, and user needs. I excel at translating vague requirements into clear, logical frameworks and building consensus among stakeholders to ensure the team executes toward a unified product vision.
High-Stakes Decision Making
Even under tight deadlines or high-pressure development cycles, I never compromise on user experience or design quality. I specialize in navigating complex constraints to identify the most viable path forward, leading the team toward our goals with clarity and precision.
My experience spans from founding 0-to-1 startups to architecting enterprise-scale SaaS platforms.
Senior UIUX Designer
VIVOTEK
Accelerated cross-functional delivery efficiency by 20% through DesignOps implementation.
Reduced false dispatch risks by 90% and saved enterprise clients an estimated $2,000 per incident in operational costs.
Led End-to-End design for the VORTEX product line, translating complex technical requirements (AI/Big Data) into intuitive monitoring experiences.
2023/05 - Present
Founding Designer
MeMin Tech
Spearheaded end-to-end product development as a Founding Designer, validating market fit through a strategic crowdfunding campaign, which exceeded fundraising goals by 1000%.
2023.07 - 2025.12
Product Deisnger
InSynerger
Spearheaded the full-scale redesign of the PIDS solution, boosting NPS from -100 to +71.4.
Transformed raw IoT data into actionable analytics by simplifying complex B2B reporting flows, reduced report generation time by an estimated 40%.
2021.08 - 2023.05
Founding Deisnger
Town Town
Founded and led a 0-1 wellness app concept, positioning it to solve core challenges of emotional risk and action paralysis.
2020.10 - 2023.06
To me, being a great Product Designer requires more than just skills—it demands deep empathy and lived experiences. I am passionate about exploring the unknown in life. These experiences shape my persistence in crafting quality experiences and give me the courage to break frameworks and create something new.
—
I am an avid sports enthusiast. I engage in weight training, river trekking, running marathons, and dancing (specializing in Locking 🕺). I also love traveling, with footprints across East Asia and Europe. I particularly enjoy exploring places with unique local cultures and history. These experiences have cultivated my inclusivity and curiosity toward diverse cultural contexts.
—
Why have I stayed on this path as a Product Designer?
I love using products with great user experiences; hitting that "sweet spot" always brings me genuine amazement.
Likewise, I am even more passionate about designing products that truly help users. When a user feels satisfied or accelerates their workflow because of my thoughtful details, I feel a deep sense of joy and achievement.
